can you forecast the things your community might care about? Can you identify the things simmering under the surface that might connect lots of people; that might be winnable or moveable or might shift hearts and minds? That’s where we need to start. Being able to identify issues that matter to people; that could be won (now or in the future); and that have a story you can tell about it – a villain (a corporation or politician); a hero (ideally your group or the person), and all of the narrative arc in between is how you can be ready to respond to it. This can be done informally – just based on your intuition as a person – or formally – tracking messages, ads, and purposely testing different issues for engagement.